Vistaprint applies the principles of mass production to printing, Vistaprint uses presses and processes of industrial printing for short-run commercial printing, while achieving units costs close to that of industrial printing.[13] Using proprietary technologies, Vistaprint has managed to shift the conventional cost-volume curve, so that relatively short runs are still relatively inexpensive. This is a major competitive advantage, with many aspects of the process patented.[14][15][16]
Vistaprint uses self-service design, proofing and ordering at the front-end through the web, and controlled printing, cutting, packing and dispatching at the back-end through printing plants. The key aspects of the process are system integration, aggregation, standardization andautomation.
Vistaprint's proprietary process involves multiple software components, and the management of multiple production components, in an end-to-end production workflow from "click to ship".[17] Vistaprint is vertically integrated with two large production facilities, one for North America in Windsor, Ontario[18] and one for Europe in Venlo, Netherlands.[19][20] This allows the company full control over the entire production process, and allows it to invest in the most efficient presses (such as the MAN Roland 700) and technologies as part of its printing assembly line.[21][22]
Vistaprint processes thousand of orders from many customers worldwide through their web site. Because of the high volume of orders, there is considerable homogeneity. Jobs can be gang printed using a complex formula based on such factors as type of job, paper stock type, run quantity, finishing (if any) and ship-by dates, among many others.[23][24]
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